The future is here people, and it comes in the form of virtual reality! Virtual Reality (VR) and Augmented Reality (AR) systems have become very popular things in the past decade. Not only has this technology been developed, but it has also found its way into the consumer marketplace. Can you believe this kind of technology is widely available to the public? Anyone can go out to their local Best Buy and pick up a VR headset, which means you can too! AR and VR technology is being used at events across the country and beyond. Whether it be to showcase a product or simply entertain (or anything in between), this technology can do wonders to enhance your guests’ experiences at whatever event you’re putting on. Here’s how to incorporate this amazing tech into your next event.
First off… what’s the difference between AR and VR?
AR and VR are terms that are often used interchangeably, but the two are actually kinda different.
Augmented Reality
Augmented reality enhances the real world by creating a digital overlay onto your field of vision. Because of this, AR requires less equipment, and can even be done using just a smartphone. AR incorporates the world around you by projecting digital images and animations that you can interact with on your screen. Pokémon Go and SnapChat filters are great examples of AR.
Virtual Reality
Virtual Reality actually has the capability to transport you into an entirely new and different world! Because of this, VR requires much more gear and technology than AR. This usually involves headgear, gloves, olfactory devices, and anything else to create a realistic, 360 degree, multi-sensory experience. The goal of VR is to completely immerse the user into the surroundings created by the technology.
“That’s cool and all… but how can I use AR and VR for my event?”
Marketing
VR and AR can be used before the event even occurs, by utilizing it for marketing and advertising purposes! If you’re putting on an event at a swanky location, consider setting up a VR booth at a similar event or out on the streets to give people a virtual preview of what they can expect to experience at your event. Or, if you are doing a product launch event, you can incorporate that product into a digital world, demonstrating to your audience how it works and the different possibilities of its use. The sky is the limit!
Entertainment
One of the most important aspects of any event is the entertainment. You must ensure that guests are engaged and having a good time. Luckily, fun, immersive, and innovative technologies are an excellent way to curb boredom! You’ll have guests lining up to test out the latest VR technology at your event. The best part is, it doesn’t even necessarily have to be relevant to the event if you just market it as part of the entertainment. There are plenty of activities and games that can be played in VR and AR, or simply providing a hands-off, yet immersive experience for guests can be a big hit.
Demonstrations
Virtual demonstrations are an amazing way to showcase you or your sponsors’ service or product. People will be much more open-minded to testing out a product if the demonstration is packaged in the form of a super cool digital experience.
Virtual Attendance
A more practical way of utilizing AR is by way of virtual attendance. This way, guests can check into the event remotely, using only their phones. This is perfect for guests who would like to be a part of the event, but cannot make it due to transportation, timing, funding, etc. issues. This makes your event much more accessible, and guests will be grateful to have this option.
Designing & Planning
Certain AR and VR technology makes it possible to plan and design the layout of the venue and decor! This might be a little tricky, as it requires cooperation from the venue, but you can utilize this digital reality technology to visualize how you can use the space within the venue.
In conclusion…
Technology can do amazing things for us. From entertainment to accessibility and practicality, digital innovations continue to improve and enhance our lives every day. If you want to stay ahead of the curve, consider incorporating VR and/or AR into your next event!
